Facebook testing interactive ads to let you test game before installing

Facebook has been testing its own version of ‘Instant Apps’, which allows users to try out new games before installing them.

The company is expected to reveal more details about it at the upcoming F8 2018 developer conference on May 1 and 2, with a wider roll-out apparently planned for later this year.

According to Kelly MacLean, the director of brand and video at Facebook, the new ad-format will give its users more hands-on experience with games before installing them, ensuring better choices.

VentureBeat says it spoke to two out of the 'couple dozen' developers that are already onboard with the program, and both apparently claimed to have had ‘positive experiences’ with it.